Enstek

Sorry but I really need to get this off my chest. It's Monday and I can't take it any more! It's been on my mind for about a year but the final straw came today when I travelled to work by LRT and once again had to face adverts for @Enstek.

@Enstek is another one of those property developments like those that starts with "i" or "e" to make you think that you are getting something amazingly modern and super high-tech when in actual fact it's the same bricks and mortar as 20-years ago, but with a broadband or wireless Internet connection.

The thing about @Enstek that gets to me more than most is the advertising. @Enstek is not just a house with some neighbours (if anyone chooses to live in the "suburb" of an airport) - it is, according to the ads, an "innovative lifestyle solution", offering a "new culture of living" and...wait for it...it is "the first knowledge-based planned community".

What the H*ll is a "knowledge-based" community??

From now on when people ask me what I do I won't say I'm a Civil Engineer - I'll say I'm a Dynamic and Innovative Knowledge-based Tech-savvy Construction Management Solutions Provider.